Content Marketing Tips and Reflections on Life in the Digital Age

November 22, 2018

Words Make Us Emotional: Using The Right Language to Positively Engage Your Audience

Words have the power to trigger an emotional response in your readers, and this can either further your mission or derail your best intentions. Inspire more people to champion your cause by learning to speak your audience's language.

October 20, 2018

What Writing and Surviving a Windstorm Have in Common

An antidote to anxiety and writer's block

November 12, 2017

Write for People, Not for Search Engines

When you first sit down to write, I want you to try something controversial. Throw all thoughts of SEO out the window. Think only of your reader and write content for him or her, not for search engines.

October 25, 2017

How to Persuade Without Pop-Ups

Although pop-ups seem to be the overwhelming trend in online marketing, they're not the only way to grow your list. If pop-ups feel off-brand for your business, here are some classier, more subtle ways to invite readers to join your community.

July 13, 2016

Revitalizing a River, Strengthening a Community

People visit Santa Cruz from all over the country to sunbathe on our beautiful beaches and explore our towering redwood forests. People don’t come here, however, for the San Lorenzo River. A celebration of the river called Meander, brought 200 people together to inspire community members to take part in revitalizing the under-appreciated waterway.