For over 20 years, Plaza Lane Optometry has provided eye care services to the Santa Cruz community. Although a well-established private practice with excellent doctors, opticians, and cutting edge technology to provide the best possible eye care to its patients, Plaza Lane needed help sharing their expertise with the community. 

In 2016, they hired me to write monthly blog posts to improve their organic search rankings, educate their readers about eye health, and position themselves as the local authorities on protecting your vision. 

Below are two excerpts from posts published on the Plaza Lane blog.